Why should I care about online reviews?
Reviews have become an integral part of how we make consumer decisions and how we market ourselves as businesses. In fact, studies are showing that positive online reviews provide an average 18% increase in business sales. Imagine — you could increase the number of patients contacting you for a consult by 18% simply because of your online reputation. How would that positively impact your revenue? Now you’re starting to see how powerful reviews can be.
When it comes to picking a doctor, more patients are relying on online reviews to influence their care decisions. Studies show that 88% of consumers now trust health reviews as much as a personal recommendation. Moreover, with 77% of patients using online reviews as their first step in finding a doctor, it is critical that you make a positive and lasting impression.
Which pages do you target?
SIXSTAR focuses on the four most popular and powerful platforms for reviews to drive new business to your practice: Google Maps, Facebook, Yelp, and Healthgrades. Why are these platforms so powerful? In addition to creating a positive reputation, your reviews can have a positive impact on your online visibility.
Google reviews now play a major role in driving traffic to your website through search. Businesses with many positive reviews tend to rank higher in local search, which is quickly becoming so dominant that some users forego the organic search results altogether.
Meeting your patients where they like to interact online is another important factor in driving new business. With 1.23 billion daily active users, Facebook is a powerful tool for generating positive reviews.
Though Yelp is known for its restaurant and store reviews, the prevalence of healthcare reviews has quickly risen over the past five years. Yelp has even begun publishing average wait times and scoring a practice’s quality of communication, making it more important than ever to drive positive feedback to these pages.
More than 20 million consumers read reviews on Healthgrades each month to find, evaluate, and make an appointment with a doctor. These assets work hand in hand with one another to shape your potential patients’ opinion of you, and with SIXSTAR Reputation, you can ensure that it is a positive one!
How much work is it for me?
Integrating SIXSTAR Reputation into your practice is simple and easy! First, provide SIXSTAR with access to your assets for full optimization and integration. Next, provide our team with the requested patient information at the end of each week, and your job is done! We think of our Reputation Experts as an extension of your practice, working hand in hand with your team to ensure that every patient has a positive experience.
Which patients do you contact?
Our Reputation Experts customize the SIXSTAR Reputation service to your practice’s specific needs and patient flow. We understand that a one-size-fits-all model does not work in health care, and we tailor our services to provide you with the best outcome possible. During your implementation call, we will help you develop your Patient Satisfaction Plan, which consists of determining which patients to target and identifying the best time to contact them for feedback.
How do I deal with negative patient feedback?
What if you could identify red flags before they turn into wildfires? Our Reputation Experts are in direct contact with your patients after treatment to ensure that any negative feedback is collected and addressed promptly. By addressing your patient’s concerns immediately, you can avoid costly one- or two-star reviews.
What do I do if I get a 1-star review?
With SIXSTAR Elite, your practice has excellence to a proven formula which addresses patients concerns. We provide you with all the assets and support needed to address the 1-star review and turn it into a 5-star experience. With hands-on, personalized coaching, your practice will feel confident resolving patient conflicts and maintaining your reputation for high-quality, patient-centered care.
How do I get started?
First, select the level of SIXSTAR Reputation service that is right for your practice. Review each level of service and complete our easy online registration by clicking here.
Once you’ve registered, one of our Reputation Experts will contact you to schedule your implementation call to get started!